When everyone sees the same picture, you build the right product — faster and cheaper. Map every digital touchpoint, plan the transformation, track requirements, and run QA sign-off — all in one continuously‑updated source of truth.
The challenge
Complex digital environments break under the weight of siloed tools, misaligned teams, and decisions made without full system visibility.
Fragmented views
Multiple tools, multiple owners — no single picture of how your systems actually connect.
Hidden dependencies
Changes made without visibility into downstream impact derail delivery and surprise teams.
Misaligned teams
Product, tech, content, and ops each see different realities — alignment becomes an event, not a state.
Unclear transformation scope
Without a current-state baseline, future-state planning is guesswork.
No ownership clarity
Responsibility is assumed, not mapped — leading to gaps and duplication across teams.
Stale documentation
Diagrams created in workshops grow out of date within weeks, losing all practical value.
The methodology
Strategic Sitemapper grew out of years of digital stakeholder management. The insight was simple: when every person in the room is looking at the same picture, the entire project changes.
Expensive guesswork is the default mode for most transformation programmes. Teams align to different versions of reality, decisions get made without full system visibility, and rework becomes the biggest hidden cost on the budget. Bret Steiner developed Strategic Sitemapper as a direct response to this pattern — a tool that makes the shared picture compulsory, not aspirational.
Shorter delivery cycles
When the model is agreed up front, teams stop rebuilding the same decisions. Alignment replaces iteration, and sprints actually ship.
Less rework, fewer surprises
Unclear scope is the most expensive line in any project. Clarity before build means you commit budget to the right things — and only the right things.
A shared vision, not four versions
Product, tech, content, and leadership all interrogating the same model — so your team executes a shared vision instead of filling in the gaps themselves.
Core capabilities
Strategic Sitemapper brings mapping, transformation planning, roadmapping, requirements, QA, site health, and governance together — so nothing lives in a separate spreadsheet or disconnected tool.
Automatic hierarchy visualisation
Pages and touchpoints auto-arrange into application blocks with intelligent, collision-avoiding connector routing — no manual layout required.
Multi-channel node types
Map more than web pages: forms, emails, phone calls, SMS, chatbots, external links, and PDFs all live in the same connected model.
Ecosystem relationship view
A force-directed graph clusters pages by connection strength, surfacing hubs and orphaned content at a glance.
Platform / systems view
Group every page by CMS or platform to see migration scope and technical ownership by system.
Bird's-eye minimap & zoom
Navigate huge sitemaps with a live viewfinder, click-to-jump navigation, and full zoom/pan control.
Phase-based roadmapping
Plan unlimited transformation phases — from today's "as-is" state through however many future states you need — each with its own completion tracking.
Phase variant overlays
Show exactly what changes for a page in each phase — new URL, new CMS, new content — without duplicating the page. One canonical source of truth per page.
Configurable status pipeline
Define your own status stages with custom colours — it drives every progress bar and checklist in the app, no code required.
Redirect & migration tracking
Every transforming or decommissioned page is automatically flagged, with live HTTP verification that its redirect is actually working.
Transformation reporting dashboard
An executive view of % complete by phase, with click-to-filter status charts and daily progress trend lines.
Product roadmap
A structured Product → Functional Area → Feature → Requirement hierarchy on a kanban-style board, swimlaned by area and phase.
Dedicated requirements tracker
A spreadsheet-style view of every requirement — type, owner, dev status, test status — instantly filterable by product, area, or phase.
Human-readable requirement IDs
Stable, auto-generated codes for easy reference in stand-ups, tickets, and conversations — no more "which one do you mean?"
Jira sync
Push products, functional areas, features, and requirements to Jira as properly typed issues, with one click.
One-click Markdown export
Dump the entire roadmap — every product, area, feature, and requirement — to paste straight into ChatGPT or Claude for analysis.
Two-pass verification model
Every requirement needs two independent testers to pass before it's marked Verified — built-in four-eyes QA, no extra tooling.
Structured & AI-assisted test scenarios
Write step-by-step scripts by hand, or generate whole scenario packs with a built-in AI prompt template and bulk-import them in one paste.
Snag & enhancement workflow
A failed test auto-logs a snag; developers squash it or ask for clarification; testers verify the fix — with a full cycle-count audit trail.
Multi-product testing
The same functional area can be tested independently against multiple products, each with its own pass/fail history.
Printable test reports
A one-click, phase-scoped report: coverage stats, per-product breakdowns, open failures, and daily testing activity charts.
Automated page crawler
Scans any page's outbound links and cross-references them against your sitemap, logging every discrepancy as a trackable finding.
Broken link & orphan detection
Automatically flags non-200 URLs, duplicate page names, conflicting URLs, and pages nothing links to.
PageSpeed & Core Web Vitals
Pull Lighthouse performance, accessibility, SEO, and Core Web Vitals scores per page — mobile and desktop — without leaving the model.
SEO & accessibility checklist
Per-page checks for crawlability, meta description, canonical tags, colour contrast, and alt text.
Actionable findings queue
Every audit finding becomes a trackable action with severity, status, and a clear resolution workflow.
Threaded comments everywhere
Comment on any page, requirement, snag, or scenario with @mentions and full resolve/reopen tracking.
Five built-in roles
Admin, Editor, Tester, Developer, and Viewer — each scoped to exactly what they need, nothing more.
Per-role view restrictions
Admin-configurable: limit any role to only the views they need — a tester sees the Test Plan, nothing else.
Live presence
See who else is online in real time, right in the header — no guessing whether you're the only one looking.
White-label branding
Custom logo and brand colours, plus fully configurable systems, owners, statuses, and requirement types — no code required.
One model, every lens
Switch between lenses without switching tools. One underlying model, ten purpose-built views — from first sitemap sketch to QA sign-off.
Structural (IA) View
See the information architecture — how content, pages, and sections are organised and relate to each other.
Content & UX teamsRelational (Ecosystem) View
Understand how systems, services, and teams connect — the full dependency picture across your digital estate.
Product & StrategyPlatform (Systems) View
Drill into how your technology platforms operate, integrate, and support the broader product ecosystem.
Technology & ArchitecturePlus seven more purpose-built views
Action Report
A site-health dashboard: broken links, duplicates, orphans, and missing redirects in one place.
Transformation Report
Phase-by-phase migration progress with live status breakdown charts.
Product Roadmap
Kanban-style planning across every product, functional area, and phase.
Requirements Tracker
Spreadsheet control of every requirement, from dev status through test status.
Redirect Tracker
Live verification that every migrated URL actually redirects where it should.
Test Plan
A full QA suite — functional tests, scenarios, snags, and printable reports.
Audit / Matrix View
A spreadsheet-style, page-by-page audit across your entire sitemap.
How it works
Discovery & audit
Inventory your digital touchpoints, platforms, and integrations. We build the full picture of what exists today.
Model construction
Map dependencies, ownership, and user journeys into the connected system model — live and navigable.
Transformation planning
Define current vs. future states, identify risks, and build phased plans your teams can actually execute against.
Continuous sync
Keep the model current with Google Sheets integration and regular refresh — your source of truth stays alive.
Why it matters
See the full system before you change it
No more decisions made in the dark. Every change is informed by a complete picture of what exists and how it connects.
Understand dependencies before they break delivery
Surface the risks and ripple effects of every proposed change before they derail your programme or your team.
Align teams around a single version of reality
Replace the debate about "how things work" with a shared model everyone can interrogate and trust.
Turn transformation strategy into executable plans
Move from slides and workshops to a living model that supports real delivery decisions across every phase.
Governance built in
Five precisely scoped roles mean everyone can contribute — without anyone touching what isn't theirs to touch.
Admin
Full control: manage roles, sync to Sheets, configure everything.
Editor
Add and edit pages, links, journeys, roadmap, and requirements.
Tester
Record Pass/Fail results and notes on the Test Plan — nothing else to worry about.
Developer
Squash snags and resolve issues raised on the Snags tab.
Viewer
Read-only access to explore the model — zero risk of accidental changes.
Works with your stack
No new backend to host, no data to migrate, no walled garden.
Your database, not ours
Every bit of data lives in a spreadsheet you already own and control. No migration, no lock-in, no separate backend to host.
Two-way aligned, zero duplication
Push products, functional areas, features, and requirements to Jira as properly typed issues, with one click.
Performance built into the model
Pull Lighthouse performance, accessibility, and SEO scores for any page, right inside the sitemap.
Ready to get started?
Strategic Sitemapper is the result of years of hands-on digital stakeholder management — developed by Bret Steiner to take a programme from first sitemap through roadmap, requirements, and QA sign-off, faster, cheaper, and better aligned. When your team is executing a shared vision instead of guesswork, the savings speak for themselves.